dolce&gabbana
INFLUENCER MARKETING
DG GAMING CLUB
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Our team carefully selected 12 gaming creators to join the exclusive DG Gaming Club, granting them access to runway shows, access to private boutiques for custom fittings and personalized PR packages.
Particpants: Kai Cenat, Pokimane, FaZe Rug, FaZe Swagg, The Botez Sisters, Castro1021, LuluLuvely, Hasanabi, Sydeon, Clix, BrookeAB
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Creators were invited to attend several events including fashion shows in Milan and D&G’s annual logo bag release party- dressed by Dolce&Gabbana.
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We outfitted creators for standout one-off moments — from red carpets and Coachella to exclusive parties, DJ sets and special appearances.
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Each member received an DG Gaming club welcoming kit that included custom coffee mugs to help fuel late night gaming sessions, sunglasses and an official DG card granting them access to all the exclusive benefits.
GOODGAME CAMPAIGN
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Step into the world of gaming as Dolce&Gabbana, in collaboration with Mkers S.p.A., DarkZero Esports, SCARZ, and MIBR, unveils "gooDGame" – an immersive eight-episode web series.
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To mark the launch of this exceptional web series, a lineup of top streamers including Zweback, Castro_1021, Nate Hill, Antonychenn, Pengu, Leena, RyyFyy, Angelskimi, and Acie held exclusive watch parties for each web episode.
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To commemorate the highly anticipated launch of "gooDGame," Dolce&Gabbana made waves by unveiling a limited edition capsule collection dedicated to gamers. The collection sold out in under 24 hours following our PR gifting marketing campaign.
LICENSING AND COLLABORATIONS
DOLCE&GABBANA X RAZER
3 brands from all over the world joined forces to produce a first of its kind product collaboration between DOLCE&GABBANA | Razer.
Luxury meets award-winning form in the Dolce&Gabbana | Razer gaming hardware collection. The collection went live on November 30th and sold out of all units in under 24hrs
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Premium Gaming Chair with Alcantara® Leather for All-Day Comfort
US$2,999.00
Razer and Dolce&Gabbana collaborative monogram pattern
Metallic gold thread stitching in zebra motif on chair seat
24K gold-plated Dolce&Gabbana monogram on back
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Wireless Multi-platform Gaming and Mobile Headset
US$599.99
Razer and Dolce&Gabbana collaborative monogram pattern
Metallic gold zebra motif on earcups and headband cushion
24K gold-plated finish
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This line-up pays homage to Razer’s legendary heritage, from nostalgic logos to edgy aesthetics, curated with the artistry and craftsmanship of Dolce&Gabbana.
SPECIAL EVENTS
MILAN FASHION WEEKS
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Pokimane attends the Women’s Spring - Summer ‘24 Fashion Show in Milan, Italy dressed by Dolce&Gabbana
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FaZe Clan and Nuke Squad star FaZe Swagg attended the Men’s Spring - Summer ‘24 Fashion Show in Milan, Italy dressed by Dolce&Gabbana
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Our team invited FaZe Clan’s YouTube star Brian “FaZe Rug” Awadis and Twitch’s favorite FIFA streamer Edwin “Castro1021” Castro to be dressed by Dolce&Gabbana and attend their Men’s Fall - Winter ‘23/‘24 Fashion Show in Milan, Italy.
22.2M+
IMPRESSIONS ACROSS ALL PLATFORMS
DOLCE&GABBANA | RAZER HOSTED BY OFFLINETV AFTER PARTY
To celebrate the Dolce&Gabbana | Razer product collab, we worked with OfflineTV and Zouk Group to throw one of the biggest parties in TwitchCon history hosting stars from OfflineTV, OTK, FaZe Clan, Dream SMP, 100 Thieves , Team Liquid, TSM and creators such as Hasanabi, Pokimane, Ludwig, xQc, ImperialHal, Tenz and performances by Andrea Botez and Madeon!
2500+
attendees
400+
posts
280m+
combined
following
dolce&gabbana | razer: korea launch party
To launch the Dolce&Gabbana | Razer product collab, we hosted an exclusive party in Cheongdam at Dolce&Gabbana’s flagship Korea location bringing out gaming and KPOPS biggest stars including Faker, NewJeans and Its Min!
sponsorships
the streamer awards
The 2023 Streamer Awards brought us a star-studded red carpet where the world's biggest streamers were interviewed by an All-Star team of hosts, HasanAbi, QTCinderella, Ludwig, SweetAnita and Squeex, dressed by DOLCE&GABBANA.
